This war is different from all previous wars in many different ways. Everything is being done differently, veterans are suffering different wounds, and the Department of Veterans Affairs (VA) is being forced to react and adapt in ways like never before. Because the VA is having difficulty locating many Iraq and Afghanistan veterans, they launched a television ad campaign. The ads are designed to bring to the attention of as many service members as possible the benefits available to them through the VA. It is the first time the VA has done anything like this.
The National Veterans Awareness Campaign will not be small and it will not be cheap. It starts with the VA spending $1 million on their first television ad and an internet campaign. They will also buy commercials during both the Country Music Awards and various college football games. Because of the large amount of Operation Enduring Freedom, Operation Iraqi Freedom, and Operation New Dawn veterans returning to certain communities, the campaign will cover 6 different areas of the country through November of this year:
- Norfolk, Virginia;
- Raleigh, North Carolina;
- Savannah, Georgia;
- Seattle, Washington;
- Watertown, New York; and
- El Paso, Texas.
According to the VA, only 8 million of the nation’s 23 million veterans use VA health care and/or benefits. The VA is very focused on being proactive and treating veterans in need before they become emotionally compromised from their combat experiences.
The first campaign will run until November. The VA will launch a second campaign around the middle of November that will run through December, which will focus on a much wider audience. The VA will be investing approximately $5 million in both advertisements.
If you are a disabled veteran who has been denied disability compensation or have not yet applied for benefits from the VA, contact LaVan & Neidenberg. You may be entitled to certain programs and benefits so contact our veterans disability rights firm today.